Will #ad and #spon kill influencer marketing ?
Is that little #ad on your influencers posts going to kill the effectiveness of your campaign ? Or will followers turn a blind eye to the sponsored disclosure? The recent indsutry regulation in Belgium about stricter enforcement of ACC’s guidelines, which require influencers to identify posts for which they’ve received compensation, have brands considering the future effectiveness of these types of marketing efforts. With legitimate questions from brands and agencies,