nano & micro influencer
Unlocking the World's Creativity
WHY BEINFLUENCE ?
Who is BeInfluence for ?
-Small businesses and big brands
Wanting to increase brand awareness and/or sales towards the 16-26 years old.
In need of authentic User Generated Content, perfect to power social accounts and advertising.
A part of the budget you put in BeInfluence will, at the end, go to NGOs and social organisations to create free BeInfluence campaigns !
HOW DOES IT WORK ?
Create a campaign brief with BeInfluence and choose your target
Influencers create and post authentic contents on their social media
Learn how and why your campaign has performed
By using what we call nano-influencers, BeInfluence is ensuring the authenticity of the contents and messages. Nano-influencers are people like you and me.
They're not traditional bloggers
or social media stars who have hundred of thousand of followers and get paid to showcase a different product everyday...
They'll showcase your product only to their friends and family, not for the money but because they truly support your brand.
Authenticity is everything.
With User Generated Content campaigns you can share an Influencer's post within the platform it appears.
Furthermore, you can buy certain creations you love to use them in all your digital and physical communication e.g. your Facebook profile, your website or your traditional Facebook and banner ads.
Research indicates that ads showcasing User Generated Content perform 5x better returns on ad spend.
Who better to create content your consumers love… than your consumers themselves.
Credibility and Engagement
The nano-influencers' communities are composed of their friends and families.
When George Clooney is telling you to buy some Nespresso you know he's being paid to do so but you don't know if he even drinks Nespresso!
When your friend whom you know loves coffee posts on his social media a picture of him and a coffee cup telling his community that Nespresso is the best coffee there is, you believe him.
It's not an ad, it's a recommendation.
A True Agency
BeInfluence helps you define your campaign objectives and choose a creative direction.
For each campaign the nano-influencers will be selected based on a number of factors:
Affinity with the brand or the project; Past Performance; Geo-localisation; Age; Interests etc...
BeInfluence manages the campaign and its nano-influencers from start to finish.
At the end of the campaign, you will receive a complete final report highlighting the results, as well as quantitative and qualitative analysis about your target group.
BeInfluence helps you optimize your communication towards the Gen Y.