At BeInfluence, our vision starts from a simple truth: advertising is everywhere, great advertising is rare.

‍There’s more trends than discipline, more noise than conviction. Everyone has access to the same creators, the same data, the same memes… but very few know how to see beyond the surface.

Hype masquerades as strategy.
Consensus masquerades as insight.
Shitty content masquerades as giving what the people want.

That’s where we draw the line.
We believe that people only want two things :

To feel emotions.
Through other human beings.

This is pushed to new heights by our dopamine addiction, our nihilism and our loneliness epidemic.

Influencer marketing should be best positioned to achieve these two things.

Yet most influencer marketing today still sucks.

Because it’s not creative, although creativity is the last unfair advantage when it comes to sparking an emotion.

Because it’s excluding the communities, although it should bring them together.

For the next 10 years, people will crave real emotions through real people that make them feel part of something.

Because of that, creator marketing can and will be the most effective advertising medium.

But the only way to achieve that, and thus impactful business results for brands, is by pushing the creativity and the inclusiveness to its maximum.

Our role is to make sure it happens.

Our mission is to become the world’s best agency.

How ?

By maximizing our clients’ business results through the most creative and inclusive creator-centric campaigns ever.

‍Because we believe that creator marketing will be the most effective advertising medium, we’re convinced the world’s best agency will be a creator marketing one.

We’re ambitious Creative Rebels.

Ambitious in the way we talk, act, attack, execute, make decisions, grow the agency.

Creative in the way we work, think, iterate, see the world.

Rebels in the way we act against advertising, interact with clients, push the status-quo, behave.