Privacy Policy

BeInfluence (Belgium) SPRL (BE0677.512.237) (BeInfluence or We/we or Our/our or Us/us) is committed to respecting the privacy of your personal information and data.

This Privacy Policy explains our policy for dealing with personal information and data that we collect through the following channels (here and after, the Collection Channels):

- our online properties (here and after, each a "Website"), including:

- the BeInfluence Platform (including the BeInfluence Influencer mobile application); and
- our websites, including, but not limited to, and any of our related websites, social media pages, internal websites and other mobile or tablet applications;

- any other means through which an individual provides personal information to BeInfluence, including either physically or electronically; and

- any other means through which we lawfully collect personal information about you.

You may contact us with any queries you may have in respect of this Privacy Policy or your personal information by contacting BeInfluence's privacy officer in Belgium via email: or mail: 175, Rue Bara 1070 Anderlecht Bruxelles.


- We are committed to safeguarding personal privacy. We recognize that you have a right to control how your personal information is collected and used. Providing personal information is an act of trust and it is taken seriously. Unless given consent to do otherwise, we will only collect and use personal information as set out below.

- Throughout this Privacy Policy, we refer to your 'personal information', which means information or an opinion about an identified individual, or an individual who is reasonably identifiable whether the information or opinion is true or not and whether the information or opinion is recorded in a material form or not. Your full name, gender, date of birth, home address, mobile telephone number, email address and workplace contact details are examples of information which may constitute personal information. Personal information may also include information we may collect about your individual preferences.

- BeInfluence has developed and implemented its Privacy Policy with respect to personal information to reflect world best practice on privacy policies. These principles meet and exceed the requirements and have regard to the European Union’s General Data Protection Regulation (GDPR). Please refer to paragraphs 40 to 49 for additional information relating to the rights of European Union data subjects.

- In order to keep up with changing legislation and best practice, we may revise this Privacy Policy at any time without notice. We will post any changes to this Privacy Policy on our Websites, so we encourage you to check this Privacy Policy from time to time.

- In addition to the provisions of this Privacy Policy, there may also be specific and additional privacy and consent provisions that apply to certain Collection Channels. Because those specific and additional provisions also relate to your privacy protection, we recommend that you review them wherever they appear. In the event of any inconsistency between the provisions of this Privacy Policy and those other specific and additional provisions, the specific and additional provisions will prevail.


1. Where practicable, we will allow you to deal with us on an anonymous or pseudonymous basis. If this is practicable, our Collection Channels will only seek information in this way. However, where it is not practicable for the purposes for which information is collected, we will seek the information identified below. It will not be practicable to deal with you on an anonymous or pseudonymous basis when we wish to send you direct marketing materials or need to provide you with goods or services requested by you.


Personal information that may be requested includes, but is not limited to:

- contact information such as your full name, date of birth, telephone number, mobile telephone number, current and valid email address, residential address and postcode;

- your Apple AppStore and/or Google Play Store ID and your unique device identifier (UDID);
- your social media handles and login details including usernames;
- location information;
- more detailed contact preferences;
- sensitive information about you;
- photographs of you;
- your occupation and information regarding your professional history and professional interests;
- information regarding your education and qualifications;
- information regarding your personal interests and interesting and relevant information about you;
- financial details including your bank account details and PayPal details;
- your online behavior and interests based on your online browsing activity;
- information about your preferences, interests, and experiences with our products or services. This information is collected in order to tailor our communications to you and continuously improve our products and services;
- information about your experience with our products or services or third party products or services listed on a Website;
- the contact details of third parties. If you are asked to provide details about other people, please ensure that these individuals are happy for their details to be given to BeInfluence and used for the purposes set out in this policy (which may include using their details for marketing purposes); and
- any other personal information which you provide directly to us. Where you provide us with unsolicited personal information, we will retain this information where it falls within our primary purposes for collection of personal information (as stated in this privacy policy).

- When you use a Website, we may also collect personal information about you in the following general categories:

- usage and preference information: we collect information about how you interact with a Website, including the pages you visit, your preferences and settings that you choose. We may do this through the use of cookies and other similar technologies that uniquely identify you;
- device information: we may collect information about your mobile device such as the hardware model, operating system, preferred language, unique device identifier and mobile network; and
- other information: we may also collect and log information such as your IP address, access dates and times, browser type and pages visited when you interact with a Website.


We will only collect sensitive information with your consent and where you provide it to us directly. Where you provide us with any sensitive information (including, but not limited to, information about your sexual orientation, religious beliefs, medical and/or criminal history), we will only use this information for the purposes stated at the time of collection will share this information with our trusted third parties in the manner stated on the Website or in this Privacy Policy.


We will only collect or monitor any personal information about you with your consent including as provided in this Privacy Policy or if it is otherwise lawful to do so. The only personal information collected by us is what has been provided to or collected by us in accordance with this Privacy Policy or has been provided to us lawfully by third parties including social media platforms such as Instagram and Facebook and Twitter and Google and Snapchat.


- information may be collected (and combined) via our Collection Channels if you:

- have previously provided us with personal information prior to this Privacy Policy coming into effect, either directly from you personally or via a third party;
- sign-up and/or register to become a member of any Collection Channel;
- download and use a mobile and/or tablet application including the BeInfluence Influencer App;
- submit any content to or participate in any way via a Collection Channel, including engaging with other users or taking part in campaigns;
- subscribe to any newsletters, updates, alerts or news and media releases, or request launch or event information or information about our products or services or other information services as well as third party products or services;
- complete and submit any forms or applications to us;
- contact us directly in person or via any medium including mail, telephone, social media and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Message Service), IM (Instant Messaging) and email) including via the contact details listed on a Website;
- participate in any offers, promotions or marketing activities;
- interact with a Website for a specific purpose;
- interact with or browse a Website generally;

- Personal information is requested in order to allow you to participate in a Collection Channel, to facilitate or provide you with certain content, products or services, and information about such content, products or services (including the uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), marketing materials (including direct marketing materials), newsletters, electronic newsletters (e-newsletters), news and media releases / launch information, and also to advise you of other BeInfluence or third party opportunities and products, services, offers, competitions or events which may be of interest. No one is obligated to provide personal information. However, failure to do so may result in you being unable to participate in a Collection Channel and BeInfluence being unable facilitate or provide you with certain content, products or services, products or services information, upcoming opportunities and promotion, competition, offer or event information or accept competition entries or other content from you (where applicable).

- We may also obtain your personal information from legitimate third party sources including social media channels, list brokers and other data providers or organisations that share data in circumstances where it is lawful and/or you have given permission for them to do so. If you are a representative of a business we trade with, we may also obtain your credit history information from a credit reporting body, and trade history information from references you provide us with.


The collection of personal information is neither intended for, nor directed to, persons who are under the age of sixteen (16) years old. Personal information will not be collected by any person who is known by BeInfluence to be under the age of sixteen (16). Persons under age sixteen (16) may only use our Websites with the involvement and consent of a parent or legal guardian.


- As with many commercial websites and mobile and tablet applications, we may also collect information which tells us about visitors to our Websites. For example, we may collect information about the date, time and duration of visits and which pages of a Website are most commonly accessed. This information is generally not linked to the identity of visitors, except where a Website is accessed via links in an email we have sent or where we are able to uniquely identify the device or user accessing a Website. By accessing a Website via links in an email we have sent and/or by accessing a Website generally including when you are logged into an account, you consent to the collection of such information where it is personal information.

- As you navigate through our Websites, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies, such as Unique Device Identifiers (UDI), cookies, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). In certain circumstances, this information may be considered anonymous information or personal information. This is dependent on the device used and the method by which an individual connects to the Internet. Your Internet browser automatically transmits to the Website you are browsing some of this anonymous information or personal information, such as the URL of the website you just came from, the Internet Protocol (IP) address, the UDI (if applicable) and the browser version your device is currently using. Our Websites may also collect anonymous information or personal information from your device through cookies and Internet tags or web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of a Website might not work without cookies and this may limit the services provided by a Website. Cookies and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

- Our Websites may use and combine such passively collected anonymous information or personal information and/or information from various third party sources, including as described above, and may combine this anonymous information or personal information with other personal information collected from you to provide better service to Website visitors and users, customize a Website based on your preferences, compile and analyse statistics and trends, provide you with relevant advertising when you visit a Website or a third party website, and otherwise administer and improve a Website for your use. We may combine your visitor session information or other information collected through tracking technologies with personally identifiable information from time to time in order to understand and measure your online experiences and to determine what products, promotions and services are likely to be of interest to you. By accessing a Website, you consent to information about you being collected, compiled and used in this way.


Personal information collected will be used for the following primary purposes:

- For the purposes stated in a privacy collection statement on a particular Collection Channel.

- To maintain the functionality of a Website, including the provision of information to you relating to the content available on the Website and e-commerce transactions conducted via the Website.
- To fulfill obligations in respect of any upload terms of use, sale and purchase contract and/or any other contract between you and BeInfluence.
- To send you any technical, administrative or legal notices important to our Websites.
- To allow you to create an account, sign in and use the functionality of a particular Collection Channel including the BeInfluence Influencer App.
- To allow you to respond to opportunities, briefs or campaigns created by other users of a Collection Channel;To allow you to publish posts to your social media channels via a Collection Channel.
- To facilitate payments from you and to you via a Collection Channel.
- To provide you with information about your transactions (including uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), content, services and products.
- To provide direct marketing materials, events, special offers, competitions and promotions in person and via any medium including mail, telephone and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email) or any other form of electronic, emerging, digital or conventional communications channel.
- To provide you with relevant advertising when you use our Websites or those of a third party.
- To maintain our relationship with you.
- To render services related to our company (such as after sales services and enquiries).
- To provide you with newsletters via mail and electronic newsletters (e-newsletters) via commercial electronic messages.
- To respond to customer enquiries, complaints and complaints handling.
- To improve Website and system administration.
- To obtain opinions or comments about products and/or services and to conduct other research and development.
- To record statistical data for marketing analysis and to conduct market research.
- To share personal information with our group companies, our promotional partners, trusted brands using a particular Collection Channel and their related bodies corporate and agents, and other trusted third parties in the manner described below.
- If you are a business we trade with, to carry on our trading relationship with you including identifying and contacting you, invoicing your correctly, assessing the risks of providing credit to you or your business, and securing and recovering any debts owed to us.

- Any other purpose as may be deemed reasonably necessary by BeInfluence in the circumstances.

- For the purposes described above, personal information may be shared with BeInfluence promotional partners and their related bodies corporate, and other trusted third parties including brands and companies using BeInfluence’s services (and their directors, servants and agents) either in Belgium or elsewhere within the European Union. Failure to provide personal information may result in BeInfluence being unable to provide you with certain content, information, upcoming opportunity, promotion, event or product information and/or accept content and promotion entries (where applicable).
- In order to operate a Website or deliver a service (including for example, processing of credit card payments), personal information may also be shared with BeInfluence, selected service providers and their related bodies corporate, and/or other trusted third parties either in Belgium or elsewhere within the European Union. BeInfluence, selected service providers and/or other trusted third parties may be engaged by BeInfluence to perform a variety of functions, such as legal and accounting services, data storage, fulfilling orders, conducting market research, processing credit card payments, assisting with promotions and providing technical services for our Websites. These companies may have access to personal information if needed to perform such functions. Your credit card details are only used to facilitate your purchase. They are not used for any other purpose and will never be supplied to a third party other than BeInfluence or our relevant service provider. If you are a business we trade with, we may disclose your information to debt recovery agents or credit reporting bodies if necessary.
- We recognize the trust with which you provide personal information, and except as stated in this Privacy Policy or as is otherwise lawful, such information will not be used or disclosed for any other purposes without consent. However, BeInfluence reserves the right to use or disclose any information, including personal information, as needed to satisfy any law, regulation or legal request, to protect the rights or property of BeInfluence, any member of BeInfluence, or any member of the public, to protect the integrity of a Website, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.


- BeInfluence (and their directors, servants and agents), BeInfluence promotional partners and their related bodies corporate or trusted third parties (including users of a Collection Channel) and other selected service providers and other non-BeInfluence companies or professionals either in Belgium or elsewhere within the European Union, may contact you via telephone, SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email, post or any other form of electronic, emerging, digital or conventional communications channel using the information provided in order to contact you in respect of the primary purposes for collection of personal information as stated above.
- BeInfluence does not send advertising or marketing information without obtaining prior consent, for example the consent contained within this Privacy Policy, or as is otherwise lawful. If you receive communications from BeInfluence which you do not wish to receive, you may remove your name from the database in the manner indicated in the communication, including by utilizing the functional unsubscribe/opt-out facility (if the communication is via commercial electronic message) or by contacting BeInfluence at the contact details in this Privacy Policy. Please allow 30 days for this request to be processed.
- Despite removing your name from the database from receiving future advertising and marketing information, BeInfluence may send you non-commercial “Administrative Emails”. Administrative Emails relate to a BeInfluence user account and may include administrative and transaction confirmations, requests and inquiries or information about a particular BeInfluence user account. If you do not wish to receive such communications from BeInfluence, you may remove your name from the database by utilizing the functional unsubscribe facility.


BeInfluence may provide areas on a Website where you can upload user-generated content, post or provide information about yourself, communicate with other users including commercial users and brands, provide reviews for content, products and/or services, utilise functionalities that allow you to post content to your own social media channels, or interact with or vote on particular content. This information may be shared with others and may be publicly posted on our Websites, including without limitation, other social media platforms and other public forums in which you choose to participate. This information may become publicly available and may be read, collected and used by others either on our Websites or outside of our Websites. BeInfluence is not responsible for the conduct of others who may read, collect and use this information.


- You have the right to access and review your personal information that may be recorded on the BeInfluence database. Information may be reviewed by contacting BeInfluence’s privacy officer at the contact details contained in this Privacy Policy. Please allow 30 days for this request to be processed.

- On a case by case basis BeInfluence may determine that it is not required to give an individual access to personal information to the extent that it is lawful for BeInfluence to do so. If such a determination is made then BeInfluence will provide you with a written notice.

- Where you are seeking information held on electronic file, or where you are seeking hard copies of personal information, we reserve the right to charge reasonable handling/ postage fees as appropriate.

- With some personal information that may be stored, for example where it is held on program tapes, it is not practical to provide this information to you without charging an appropriate fee as we deem reasonable in those circumstances.


- Information contained on the database may be amended, or your preferences for contact from us changed, by contacting BeInfluence’s privacy officer at the contact details contained in this Privacy Policy. Please allow 30 days for this request to be processed.

- In the same way, a request may be made to delete personal information, and all reasonable steps to delete the information will be made, except where it is required for legal reasons. Deletion of information may result in us being unable to facilitate or provide you with information about certain transactions (including the uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), other content, services or product information, upcoming promotion, competition or event information, and/or provide certain content, goods or services.

- We are not responsible for removing your personal information from the lists of any third party who has previously been provided your information in accordance with this policy.


BeInfluence will endeavor to take all reasonable steps to keep secure any personal information recorded, and to keep this information accurate, up to date, complete and relevant. We ensure only those necessary have access to your personal information. Personal information is stored on secure servers that are protected in controlled facilities. This service may be performed on our behalf and data may be hosted by our selected data storage providers. In some cases these facilities may be elsewhere than in Belgium, but always within the European Union.


In some cases, BeInfluence may disclose your personal information to overseas recipients, including but not limited to recipients in New Zealand, the United States of America, the Philippines and the United Kingdom. BeInfluence employees, data processors and other trusted third parties are obliged to respect the confidentiality of any personal information held by BeInfluence. However, security of communications over the Internet cannot be guaranteed, and therefore absolute assurance that information will be secure at all times cannot be given. BeInfluence will not be held responsible for events arising from unauthorized access to personal information.


Our Websites may, from time to time, contain links to the websites of other organisations which may be of interest to you. Their inclusion cannot be taken to imply any endorsement or validation by us of the content of the third party website. Linked websites are responsible for their own privacy practices and you should check those websites for their respective privacy statements. BeInfluence is not responsible, nor does it accept any liability, for the conduct of companies linked to our Websites.


All Websites operated by BeInfluence will adhere to this Privacy Policy.


If BeInfluence merges with, or is acquired by, another company, or sells all or a portion of its assets, your personal information may be disclosed to our advisers and any prospective purchaser’s adviser, and may be among the assets transferred. However, personal information will always remain subject to this Privacy Policy.


If you have any questions about our Privacy Policy, or any problems or complaints about how we have collected, used, stored, handled and/or disclosed your personal information, please contact our privacy officer via one of the following channels:

Address: BeInfluence, 175, Rue Bara 1070 Anderlecht Bruxelles
Telephone:+32 491 08 34 51


- BeInfluence complies with the European Union General Data Protection Regulation (GDPR), which comes to effect on 25 May 2018. Paragraphs 40 to 49 of this Privacy Policy provide you with further information in relation to the rights of European Union data subjects under the GDPR. Paragraphs 40 to 49 of this Privacy Policy should be read in the context of this Privacy Policy as a whole.

- The GDPR deals with BeInfluence's processing of “personal data”. This means any information relating to an identified natural person or one who is identifiable directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal data generally includes “personal information”, as defined above.

Legal bases of processing

BeInfluence processes your personal data on the legal basis of consent, which you grant when you subscribe to our Collection Channels or where otherwise requested. BeInfluence also processes your personal data in order to perform its obligations under its agreement with you under the BeInfluence Platform Terms of Use, and, where necessary, for the purposes of our legitimate interests as set out in this Privacy Policy, such as maintaining a record of rights assigned or licensed to us. To the extent that your personal data must be provided to us, it is a contractual and not a statutory requirement. You are not obliged to provide us with your personal data. However, if you fail to provide us with such personal data, you withdraw your consent or request restriction over or otherwise object to our processing of your personal data, we may not be able to provides you access to, or all functionality of, the BeInfluence Platform or with other products or services.

Purposes for the processing of personal data

- BeInfluence will process your personal data as follows:

- BeInfluence will process the following categories of personal data that we collect from you and from third parties in accordance with this Privacy Policy:personal information generally, as set out in paragraph 7;
- personal information from your use of our Websites, including usage and performance information, device information and other information in accordance with paragraph 8; and
- sensitive information (special category data) in accordance with paragraph 9 above.BeInfluence will process your personal data for the purposes as set out in paragraph 19 above.

Recipients or categories of recipients of personal data

- The recipients of the personal data are BeInfluence and the entities set out in paragraphs 20 to 22 above.

Withdrawing consent, or objecting or restricting to processing of personal data

- You may withdraw consent at any time for the processing of your personal information, or otherwise request that we restrict our processing of your personal data. Please note that this does not affect the lawfulness of processing before you withdrew your consent or requested the restriction of the processing of your personal data.

How long we keep your personal data

- BeInfluence will store your personal data for as long as you engage with a Collection Channel and for a period of time afterwards based on our document retention obligations imposed by law, to comply with audit and financial obligations, and in relation to personal information contained in material which you have licensed or assigned to us for the period of time required to enforce or establish our rights in that material.

Use of automated decision-making

- BeInfluence may use automated decision-making based on your social media following to determine your eligibility to utilise aspects of the BeInfluence Platform. In addition, BeInfluence may use automated decision-making to:

- Determine which operating region to service you from.
- Match you to opportunities, briefs or campaigns, or participants created by other users of a Collection Channel.
- Investigate, prevent or take action regarding illegal activities and/or violations of the BeInfluence Platform Terms of Use.

Your rights under the GDPR

- You have a number of rights under the GDPR. These include:

- to request access to your personal data from us;
- to request that we correct or erase your personal data;
- to withdraw your consent for us to use your personal data;
- in some circumstances, to object to the use of your personal data by us and request that we restrict our use of your personal data;
- to receive your personal data held by us, in a commonly used electronic format, or to have us transfer such personal data to another service provider of your choosing;
- to lodge a complaint in relation to our processing of your personal data with a data protection supervisory authority under the GDPR; and
- to be informed generally about the collection and use of your personal data, including where we intend to further process your personal data for additional purposes other than as discussed above.