Nano and micro influencer marketing is a quickly becoming the go to strategy for brands and groups. And they are right. This vertical is delivering the best results across digital advertising. But why don’t give a chance to NGOs to use influencer marketing… for free?
BeInfluence creates campaigns for a lot of different clients, from startups to big groups. Empowering them with the most impactful and authentic way to reach their audiences. But why stop there? Influencer Marketing isn’t just for big brands and product launches. It also needs to be used for real projects and world changing ideas. That is why we decided from the very beginning to collaborate with NGOs. To create and run campaigns for their missions, giving them the visibility and engagement they much need and deserve.
We created the BeGood Program. Empowering NGOs, our community and our clients through a free donations initiative.
Each time a nano or micro-influencer from our community participates in a campaign, he or she has the opportunity to donate a portion of his or her winnings to an NGO of his or her choice among our partners. BeInfluence also donates 5% of the campaign's budget directly to the BeGood program.
Thanks to these donations, our NGO partners can run free campaigns with BeInfluence or withdraw the funds and use them as they wish.
So, the BeGood program is
- giving our community the opportunity to do good with their influence,
- giving our clients the opportunity to link their brand to social causes and NGOs that are changing the world,
- giving NGOs the opportunity to spread their message on social media and create lasting and effective relationships with over 2,500 members of Generation Z and millennials in Belgium.
6,000 € have already been donated through the BeGood program and we couldn't be prouder of our community and clients for making this possible!
If you want to know more about our partners or our campaigns with them, stay tuned, more information to come!