The fight is not over! 1st December = World AIDS Day.
For World AIDS Day, BeInfluence Europe and Plate-Forme Prévention Sida are joining forces. 12 content creators raised awareness and informed about the issue of discrimination suffered by people living with HIV. This was made possible thanks to our BeGood program and the generosity of influencers from our BeInfluence community.
The three-phase awareness campaign saw 12 content creators spreading several key messages on Instagram and TikTok.
The HIV/AIDS epidemic is still ongoing. It is therefore crucial to be informed about what HIV is (modes of transmission, screening, treatment). The more we know about it the better we can fight against discrimination that is, still today, made to people living with HIV.
Thank you to all the content creators involved. In this video, you can see @lagrossemargot and @vidalalexe talking about this beautiful project.